Chinese textiles maker Duanhejia Textiles, which is owned by Duanhong Textiles Group, is undergoing a major re-think in its production, design and marketing strategy as it seeks to modernize its business, according to sources.
The company has been working on a re-design of its factories in Shenzhen and Tianjin to reduce labor costs and improve manufacturing efficiency, according a source familiar with the matter.
Duanhua also plans to diversify its product line and marketing, said the source.
The re-thinking is a result of China’s growing textile manufacturing industry, which employs millions of workers.
China’s industry is also the largest in the world, and has a significant impact on global trade, said one industry expert, who asked not to be identified because of the sensitivity of the matter to the ongoing investigation.
In March, Duanhuis management announced that it had been forced to shut down a factory in the eastern city of Dalian in response to a labor unrest there.
That followed an outbreak of the coronavirus that caused a large number of workers to be hospitalized.
Duanhua’s factory, known as Duanhai Textiles Industrial, was closed last year due to the outbreak of infection.
The textile manufacturer has also been working to improve its image abroad, with several major brands in recent years choosing the Duanhais brand as a symbol of its commitment to the global textile industry.
In recent years, Dhuis brands have been in the forefront of a number of initiatives to change the way China views itself, said Steve Mather, a senior fellow at the Peterson Institute for International Economics.
For example, Dhuxia, which has been known for its clothing, is known for their hand-sewn shoes, while Duanhan and Duanjiem, which are known for embroidery, are known to produce hand-made bags and accessories, Mather said.
“The brand is also more interested in globalization than the industry, and that has led to a lot of change,” Mather added.
“It is also a very conscious effort to not get too caught up in the old ways of doing things.
It is trying to go forward, and it is doing a great job at that.”
Duanhai has been investing in its brand with a focus on global expansion, said Mather.
The company is also launching a global apparel line.
The initiative is also seen as a positive sign for China’s economy, with the global market for apparel expected to grow by about 3 percent this year, according the World Bank.
The decision to diversified the company’s brand reflects the company s focus on the global marketplace, said a source close to the company.
It also indicates the company will continue to focus on making products for a wide range of markets, such as the U.S., Europe and Asia, the source said.
In addition to the textile re-do, Dhanhais is also re-releasing a number-one-selling line of handbags.
The new handbags, known under the Dhanhai brand, include the Dzhilim bags and Dzhigir bags.
Dhuis is one of the biggest names in the textile industry, with more than 30 factories in the country.
It has been selling its products in major cities, including Beijing, Shanghai, Shenzhen, Zhengzhou, Guangzhou and Guangzhou, with a market share of about 4 percent, according data compiled by The Wall Street Journal.
In addition to its textile factories, Dhengia is also known for manufacturing other apparel items such as clothing and footwear.
Dhuxi has been growing in China since 2007, with annual sales rising to $30 billion in 2020, according Duanhen Securities.
The Chinese company is expanding its product portfolio to include handbags and footwear, with plans to expand into apparel and accessories as well.
Dhanha’s turnaround is one example of how Chinese companies have been able to improve their competitiveness over the past few years, Muthalik said.
China has long been the world’s largest textile exporter, and its textile industry is a significant part of the economy, Matson said.
China’s textile industry has a large and growing footprint in the U., Europe, South America and Asia.
But the global fabric market has also seen some slowdown, with U.K. retailers selling more than $100 billion worth of clothing last year.