The World Wide Website is undergoing a major shift as companies such as Amazon and Netflix introduce new features that make it easier for users to browse the Web.
In recent weeks, Netflix introduced a new tabbed experience called Netflix Now, allowing users to binge-watch movies and TV shows.
Amazon has also announced new features to improve the speed of its Kindle devices, which offer the best mobile web browsing experience.
For now, however, the Web is still largely a static place that doesn’t really allow for much customization, said Jeff Bezos, chief executive of Amazon.
“People are looking for something new.
That’s the best way to look at it,” he said in a recent interview.
That’s because it is very difficult to find the best-looking Web site.
Even with the best designs, people are likely to get bored quickly, said Mark Rosenblatt, senior director of product management at Digital Media Lab, an Internet marketing consultancy.
The new Web is changing the way people think about the Web and the way it is viewed, said Rosenblat, who co-founded Digital Media Labs in 2007 with Richard Smith.
“The Internet has become so big, and so ubiquitous that the web has become very much the new home for things that have been seen and cared about before,” Rosenblad said.
That includes social networking sites, blogs and YouTube videos.
People also are trying to find ways to make websites look more user-friendly.
Google is experimenting with different kinds of content, including images, videos and fonts that are easier to read.
Google said it will start rolling out the new Web site designs later this month.
The company has been working with a number of different sites to make it more user friendly, including Wikipedia, the world’s most popular online encyclopedia.
The company is also working to bring in more content from YouTube.
“We are bringing new videos to the Web in a way that allows people to enjoy them and discover them for themselves,” said Eddy Cue, Google’s chief product officer.
Google also said that it is working with major video-streaming sites, such as Hulu and Amazon Video, to make the Web more user focused.
“With our new Web design, we are working to provide a more engaging and meaningful experience for people looking to watch content, and make it available across more devices,” Cue said in an email.
New technologies such as the Web 2.0 platform are also making it possible for sites to serve up a wide variety of videos at a high resolution, with higher-resolution versions available on devices such as Apple TV.
These devices can handle the videos with much lower video resolutions than older devices, so there is more room for users’ eyes to adjust to.
For some people, that can be a problem.
Google’s new Web-streamer app, which has only been available for iOS, does not include any built-in subtitles.
Users need to use their own subtitles for the video.
That will be fixed with a new version of the app that will include them, said Mike Zajac, chief marketing officer of the Google Web Platform team.
Google says the new feature will work on any device that supports the new W3C Web Media Type specifications.
Google has been pushing Web sites to improve their accessibility by adding subtitles to video streams and improving the experience for viewers.
Google has also been working on other features to make video streaming more convenient, such at adding search-based tools and allowing users who are watching video from different devices to share their favorites with others.
As more people discover and enjoy video, however — and as Web sites become more accessible to more people, said Zajic — there is an expectation that Web sites will have to make a shift in their design.
The Web is evolving in a much more fluid way, and that’s the new normal, said Kevin Fenton, executive vice president of marketing at Adobe Systems Inc.
He said the Internet is already seeing dramatic changes.
“The Web is so big and so accessible that the Web has become much more the new place for things to be seen and loved,” he added.
The Web 2,0 platform will be coming to other devices later this year.